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| Learning With Chocolate! |
Grammar, listening and vocabulary exercises are not the only ways to improve your English. Far from it! Chocolate can play its part too. In this week's post, one of our trainers Kate talks about her recent Young Business English course.
On a recent Friday morning at the London School of English, representatives from Saufa Brengts, an advertising agency, and a British chocolate manufacturer, had a very important meeting.
They negotiated the launch of their new chocolate bar, Chocciebar. They decided how much work the ad agency would do and how much they would get paid. The chocolate company brought some samples of their chocolate for the ad agency to try. Everyone ate chocolate, used their excellent negotiating skills, and finally shook on a deal.
So why did an advertising agency and a chocolate manufacturer do this at the London School of English? The truth is they weren’t tied up in the business world: they were taking the Young Business English course. They were doing a ‘modular course,’ a series of connected lessons which students follow all week.
Preparations began on Tuesday. We discussed brands and branding. Felipe from Brazil was the logo expert when we did this quiz: http://www.sporcle.com/games/corplogos2.php. We met the ad agency, Saufa Brengts, and sent REAL emails to a REAL email account to our (fictional) CEO, then we had a meeting.
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